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Sports & Fitness Exchange (SFE)

Sports & Fitness Exchange (SFE) has been a trusted name in commercial grade fitness equipment since 2010, operating out of Phoenix, Arizona and serving customers nationwide. Built on a mission to make high performance gym equipment accessible and affordable, SFE designs and manufactures their own line of strength and cardio equipment engineered to commercial standards.

Every piece of SFE equipment is built with commercial grade steel, CNC cut for precision and reinforced with robotic welds, the same manufacturing processes used by major commercial gym brands.
From selectorized strength machines and plate loaded equipment to commercial treadmills, curved air runners and stepmills, the SFE range covers the full spectrum of serious training needs for home gyms, boutique studios and commercial facilities alike.

What sets SFE apart is their commitment to putting every manufacturing dollar into the quality of the steel and mechanics rather than brand markups, delivering machines that perform identically to equipment found in high end commercial gyms at a fraction of the cost. With high weight capacities, smooth cable and pulley systems, ergonomic designs and durable finishes, SFE equipment is built to handle heavy daily use and last for years.

Browse the full SFE catalogue below and shop with confidence, every SFE product at Prime Strength Co ships free within the contiguous United States with full manufacturer warranty included.

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    SFE X19 Commercial Treadmill with 19" Touchscreen

    Sports & Fitness Exchange
    Out of stock

    SFE X19 Commercial Treadmill with 19" Touchscreen The SFE X19 Commercial Treadmill delivers professional grade performance for serious training env...

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    SFE Treadmill Pro

    Sports & Fitness Exchange
    In stock

    SFE Treadmill Pro – Power, Performance & Precision Take your cardio workouts to the next level with the SFE Treadmill Pro. Engineered for dur...

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    SFE Treadmill Elite Pro

    Sports & Fitness Exchange
    In stock

    SFE Treadmill Elite Pro – Power, Performance & Precision Take your cardio workouts to the next level with the SFE Treadmill Elite Pro. Engineer...

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    SFE Stepmill Pro (Stairmaster) with Revolving Steps and Performance Monitor

    Sports & Fitness Exchange
    In stock

    The SFE Stepmill Pro delivers an intense efficient and natural stair climbing workout for home gyms and commercial fitness facilities alike. Buil...

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    SFE Curved Air Runner Elite Pro with Sled Push Feature

    Sports & Fitness Exchange
    In stock

    The SFE Curved Air Runner Elite Pro takes self powered cardio training to the next level by combining the benefits of a natural curved running su...

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    SFE Commercial Pro Treadmill

    Sports & Fitness Exchange
    In stock

    SFE Commercial Pro Treadmill Take your cardio training to the next level with the SFE Commercial Pro Treadmill. Engineered for durability and peak ...

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    SFE Air Runner Pro Curved Treadmill

    Sports & Fitness Exchange
    Only 4 left!

    SFE Air Runner Pro Curved TreadmillThe SFE Air Runner Pro Curved Treadmill redefines cardio training with an innovative curved surface design that ...

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    SFE Air Rowing Machine ELITE with Monitor

    Sports & Fitness Exchange
    16 in stock

    SFE Air Rowing Machine ELITE with MonitorThe SFE Air Rowing Machine ELITE delivers a smooth and powerful full body workout for athletes of all leve...

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    SFE Selectorized Seated Leg Extension & Leg Curl Machine — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    Selectorized Seated Leg Extension & Leg Curl Machine — 250lb Weight StackThe SFE Selectorized Seated Leg Extension & Leg Curl Machine com...

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    SFE Selectorized Pec Fly & Rear Delt Fly (Pec Deck) — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    The SFE Selectorized Pec Fly & Rear Delt Fly Machine delivers a powerful combination of precision engineering and robust durability in a single...

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    SFE Selectorized Leg Extension & Prone Leg Curl Combo — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    The SFE Selectorized Leg Extension & Prone Leg Curl Combo Machine delivers powerful quad and hamstring development in a single compact commer...

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    SFE Selectorized Lateral Raise Delt Machine — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    The SFE Selectorized Lateral Raise Delt Machine is engineered to deliver unmatched shoulder isolation and development. Featuring a 250lb weight s...

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    SFE Selectorized Lat Pulldown & Low Row Combo — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    Take your back training to the next level with the SFE's Selectorized Lat Pulldown & Low Row Combo. Built for serious athletes and commercial f...

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    SFE Selectorized Horizontal Leg Press Machine — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    SFE Selectorized Horizontal Leg Press Machine — 250lb Weight StackThe SFE Selectorized Horizontal Leg Press delivers a smooth controlled lower body...

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    SFE Selectorized Hip Thrust Glute Machine — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    The SFE Selectorized Hip Thrust Glute Machine delivers targeted glute, hamstring and core activation with the precision and convenience of a 250l...

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    SFE Selectorized Hip Abductor & Adductor Machine — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    The SFE Selectorized Hip Abductor & Adductor Machine delivers targeted inner and outer thigh training with smooth constant tension and a 250l...

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    SFE Selectorized Back & Ab Combo Machine — 250lb Weight Stack

    Sports & Fitness Exchange
    In stock

    Selectorized Back & Ab Combo Machine — 250lb Weight StackThe SFE Selectorized Back & Ab Combo Machine is a dual function powerhouse designe...

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    SFE Selectorized All-in-One Functional Trainer Home Gym — 2x250lb Weight Stacks

    Sports & Fitness Exchange
    9 in stock

    The SFE Selectorized All-in-One Functional Trainer delivers unmatched versatility, precision and durability in a single machine. Featuring dual 2...

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    SFE Selectorized 4 Station Jungle Gym Machine — 4x Weight Stacks

    Sports & Fitness Exchange
    Out of stock

    Selectorized 4 Station Jungle Gym Machine — 4x Weight StacksThe SFE Commercial 4 Station Jungle Gym is a powerhouse training system delivering mul...

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    SFE Plate Loaded Vertical Leg Press Machine

    Sports & Fitness Exchange
    Out of stock

    The SFE Plate Loaded Vertical Leg Press delivers unparalleled lower body training with biomechanical precision and heavy duty commercial grade co...

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    SFE Plate Loaded Power Squat & Hack Squat (V-Squat) Machine

    Sports & Fitness Exchange
    Out of stock

    Plate Loaded Power Squat & Hack Squat (V-Squat) MachineThe SFE Plate Loaded Power Squat & Hack Squat Machine is a premier addition to any c...

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    SFE Plate Loaded Hip Thrust Glute Drive Machine

    Sports & Fitness Exchange
    In stock

    The SFE Plate Loaded Hip Thrust Glute Drive Machine is engineered for superior glute performance. Expertly designed to isolate and activate the g...

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    SFEPlate Loaded Decline Bench Press

    Sports & Fitness Exchange
    Out of stock

    Plate Loaded Decline Bench PressThe SFE Commercial Plate Loaded Decline Bench Press is built for serious strength training environments. Designed f...

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    SFE Plate Loaded 45° Leg Press & Hack Squat Machine

    Sports & Fitness Exchange
    In stock

    Plate Loaded 45° Leg Press & Hack Squat MachineThe SFE Plate Loaded 45° Leg Press & Hack Squat Machine is a dual function lower body powerh...

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