About Us

Our Background

My name is Jordan and I'm the founder of Prime Strength Co.

Training has always been a big part of my life. From competing in high level soccer to competing at the highest level in Counter-Strike, I've always been drawn to pushing myself, building discipline, staying consistent and finding out what I'm capable of. I wouldn't be where I am today without that mindset.

That same mindset is what built the foundation for Prime Strength Co.

This brand was previously known as Marine Online Warehouse, a starting point in learning ecommerce, but not something I was fully aligned with. After losing two important people in my life, I realised that time is limited and I didn't want to spend it building something I wasn't genuinely passionate about. That realisation is what started the rebrand into Prime Strength Co.

I want to create something people can trust. If you're setting up your first home gym or sourcing equipment for a facility at scale, everything here is built around simplicity, quality and long term value.

Prime Strength Co is still growing. But it's grounded in the same things that have always driven me; discipline, consistency and the intention to build something that lasts.

Thanks for being part of the story. Let's grow and build as one.

Sincerely,

Jordan
Owner/Operator, Prime Strength Co

Our Mission

At Prime Strength Co, our mission is to provide high-quality gym equipment that empowers individuals and facilities to train with strength, confidence, and purpose. We are committed to sourcing reliable, performance-driven equipment that supports real results, whether in a home gym or a commercial environment.

We believe training should be built on strong foundations. That’s why we focus on durability, functionality, and accessibility, ensuring our customers have the tools they need to push limits and achieve long-term progress.

At our core, Prime Strength Co stands for strength, consistency, and building something that lasts.

Our Business

JB Royal Concepts LLC is what runs Prime Strength Co. We were formed on 09/21/2023 with our registered address at:

30 N Gould St Ste R Sheridan, WY 82801.

We want to provide transparency to our customers so they feel safe when purchasing from us.

Our Offer

All of our products have been specifically sourced from the best suppliers and distributors in the strength and gym industry. Every product comes with a comprehensive warranty against defects and damages. We will continue our search to partner with more and more brands!

Our Customers

Prime Strength Co is built for people who take their training seriously.

From individuals setting up their own space at home, to gyms and facilities looking for reliable equipment, our customers all share the same mindset; consistency, discipline and a focus on improvement.

Our Business Model

We are a proudly authorized online retailer in the strength & gym industry, we prioritize authenticity and quality in every product we offer. Our business model is anchored in providing a seamless and trustworthy shopping experience in which products are purchased through our website, processed, packaged, and shipped directly from our suppliers and distributors. By maintaining strong partnerships with industry-leading brands, we ensure that our customers receive genuine, high-performance equipment to meet the demands of our powerhouse customers.